Education

Master of Business Administration (MBA)

Liberty University (19)

Bachelor of Science

Strategic Communications: Strategic Communications
Liberty University (16)

Program Knowledge

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My Experience

My experience is quite expansive. After receiving my bachelor's and master's degrees, I have continued to pursue learning every day. Over the past seven years, I have had the privilege to wear multiple hats and learn unique skills that assisted in the widening of my account management, project management, operations, advertising and marketing knowledge. Below is a brief "resume" and more information about the different areas where I was able to hone my skills and provide solutions to a variety of clients.

CLICK HERE to download a printable version of my resume.

2016 - Present

Operations Manager - Stimulus Advertising

In this role, I work closely with the owner to ensure that the business functions efficiently and that productivity continuously improves. Additionally, I handle 75 percent of the customer relations and 80 percent of the project management (up to 30 clients simultaneously, over 50 projects a week), as well as other day-to-day tasks. This role includes managing a small team and working on projects such as web design, copywriting and social media management.

2015 - 2016

Social Media/Project Manager - Stimulus Advertising

Worked closely with 35 percent of clients to ensure that all of their needs were met. Communicated regularly on the status of projects as well as any new information or marketing strategies. Other tasks included:

  • Working closely with co-workers to ensure that all projects were completed, assisting when possible
  • Developing web copy and additional content for websites, blog posts, etc.
  • Minor web development utilizing the Joomla! Content Management System (CMS)
  • Creating social media posts for clients and Stimulus Advertising and creating various social media campaigns

2015-2016

Part-Time Customer Experience Coordinator - TJ Maxx

Supervised the front-end staff (6-10 people). Worked with cashiers and management to ensure that all employees followed the “best methods” that were promoted by the company. Responsibilities also included monitoring customer experience and engagement, handling all monies at the registers, creating daily schedules that included breaks and recovery areas at the close of business and merchandising for the front queue lines.

2015

Summer Intern - Stimulus Advertising

As an intern for Stimulus Advertising, I spent a lot of time focused on social media management and website copywriting. I generated social media content for Stimulus and other clients as well. I also worked extensively on an RFP proposal that Stimulus was awarded.

Project Management

I have served as a project manager for over 5 years. In this role, I have managed over 50 projects a week simultaneously and have seen the completion of over 400 projects of various sizes within a year.

Copywriting

Copywriting has consistently been a passion of mine. Within advertising and marketing, I have found that this is a skill that assists in a variety of areas. I have been able to write website content (including informational pages and blog articles), social media content, television and radio commercials, press releases, print advertisements and much more.

Account Management & Client Relations

Working with up to 30 clients simultaneously, I work hard to be a person my clients can trust. I made it my personal goal to provide a quality experience for each customer. This includes regular communication with clients to provide project progress and potential ongoing needs or services.

Web Design

Web design has definitely become a passion of mine. By honing in on user experience, my designs are built around the user and their needs for the website. With the client, I work to create a well-thought-out process map that is not only engaging, but also helps users find the information they need simply and effectively. 

I have built over 80 websites within various industries and business segments. These include government, retail, eCommerce, medical and nonprofits. 

Most of the websites were built in the Content Management System (CMS) Joomla!; however, I have also had the privilege of working with WordPress and Drupal.

Media Buying & Planning

Understanding the best way to maximize a client’s budget is huge in marketing. I had the privilege of managing accounts with marketing budgets of $100,000+. With these media budgets, money was split between different media strategies and channels including outdoor, digital, print advertising, social media, events, and more.

The other portion of media buying and planning was focused on conversations with the media outlets themselves. Whether it was a magazine publication, television network, or newspaper (yes, they are still a thing), negotiating contracts was a significant part of the media buying and planning process that I was able to assist with.

Marketing Strategy

Creating marketing strategies is an ongoing process. I have assisted in the launch of new brands, new websites, new offerings & products, and much more. Some of these strategies were to raise awareness and others were to raise monetary funds.

Most of the marketing strategies that I was a part of focused on integrated marketing. The goal was to meet the current or potential client through multiple mediums. An example would be a hiring campaign that included outdoor, a website landing page, an interactive video and social media components.

Social Media Management

Social media has really taken off over the last 5 years. From Facebook to Instagram and most recently the introduction of TikTok, many businesses are trying to find the best way to reach their clients where they are.

With my experience, I have helped clients assess the market, create a social media plan and run social media advertisements that are effective in reaching their target audience.  Clients have spanned from unique portable restroom clients to more structured healthcare clients and all that is in between (which includes nonprofit organizations, restaurants, event-based groups and much more).