Joomla
2018
My Contributions
- Assisted in determining the overall look and feel of the site
- Designed many of the pages
- Assisted in transferring and rewriting copy from the previous website
- Assisted/Wrote articles for the blog
- Wrote scripts for web videos
- Evaluated page performances and assisted in creative ideas to boost engagement and increase awareness of services and offerings
Project Details
This website was created with the senior market in mind. My job for this project was to create a website that was both welcoming and informative for potential retirees. The site also needed to be functional for current residents of the retirement community.
For this website, we worked to bring the community to the forefront, focusing on lifestyle photos and images of the community. With minimal stock images, the goal was to create a different experience than the previous website—one that was both inviting and engaging.
As this website has continued to grow, we have added several new functions since it’s launch in 2018. One of the biggest functions have been the blog articles. These articles focus on a variety of topics including health awareness, campus highlights, services and much more.
I, along with my team, have also determined areas for improvement, modifying pages to meet the needs of potential visitors. This included new videos as well as new landing pages that were more engaging. An example is the Overview page below.
Working with the Westminster Canterbury team, I was able to assist in producing scripts for three new web videos that would engage the public and give proper information about contract options, healthcare options and general information about Westminster Canterbury.
